KEY PERFORMANCE AREAS (KPAs)

1. Digital Marketing Strategy & Planning 

Develop, implement and continuously optimise integrated digital marketing strategies for the Bank Windhoek and Capricorn Private Wealth brands, aligned to business and marketing objectives. This includes identifying digital opportunities, developing campaign strategies and rollout plans, defining target audiences and channels, and establishing relevant measures of success.

 2. Social Media Strategy 

Develop and manage the strategic direction of social media marketing for Bank Windhoek and Capricorn Private Wealth. This includes developing platform strategies, campaign concepts, content strategies, event rollout plans and social media initiatives, while working closely with the Social Media Specialist responsible for execution. Monitor performance and use insights to continuously optimise the approach.

 3. Digital Campaign & Marketing Support 

Partner with the Brand team and relevant internal and external stakeholders to translate annual marketing campaigns and business initiatives into effective digital strategies and activations. Develop digital campaign plans, channel strategies, content requirements and rollout plans in line with the annual MCCS Marketing Calendar.

 4. Digital Advertising 

Develop and manage digital advertising strategies across relevant platforms to support brand, campaign, product and lead-generation objectives. Liaise with internal stakeholders, external partners and the Creative Team to develop advertising concepts, audience strategies, media plans and campaign requirements, and monitor and optimise performance against agreed KPIs. 

5. Direct & Owned Digital Communications 

Manage and develop the strategic use of Bank Windhoek and Capricorn Private Wealth's direct digital communication channels, including email, WhatsApp, SMS and mobile app communications. Develop communication strategies, audience segmentation, campaign journeys and messaging approaches, ensuring communications are relevant, targeted and aligned with customer and business needs. 

6. Digital Content & Channel Management

 Oversee the strategic content requirements for digital channels and ensure content is relevant, consistent, customer-focused and aligned with brand and campaign objectives. Develop content frameworks, briefs and rollout plans, while working with the relevant execution teams to deliver content across digital touchpoints. 

7. Digital Customer Engagement & Innovation

 Identify and evaluate new digital channels, technologies and opportunities that can improve customer engagement, communication and marketing effectiveness. Drive the development and implementation of digital initiatives such as new communication channels, customer journeys, automation, personalisation and emerging digital marketing capabilities.

 8. Digital Analytics, Insights & Reporting 

Develop and maintain digital performance measurement frameworks across relevant channels. Analyse campaign, channel and customer data to identify trends, opportunities and areas for improvement, and provide actionable insights and recommendations to stakeholders to improve digital marketing effectiveness. 

Core Competencies

•        Strategic thinking and digital planning
•     Analytical thinking and data-driven decision-making
•     Creative problem solving
•     Digital marketing and channel expertise
•     Campaign planning and project management
•        Customer-centric thinking
•     Stakeholder management and collaboration
•     Communication and interpersonal skills
•     Innovation and adaptability
•        Leadership and influencing skills
•     Planning, organisation and time management
•     Positive attitude towards systems, technology and change

E   EXPERIENCE

•        5 years’ experience in marketing, digital marketing or a related field, with demonstrated experience indeveloping and implementing digital marketing strategies.
•        Proven experience in managing multiple digital channels, including social media, email marketing, WhatsApp, SMS, mobile app marketing and digital advertising.
•        Experience in developing and managing integrated digital campaigns and channel strategies.
•     Experience working with creative teams, agencies and cross-functional stakeholders to deliver digital campaigns.
•     Experience in using digital analytics and performance data to measure campaign effectiveness and inform strategic decisions.
•     Experience in a financial services, banking or other regulated environment would be an advantage.